How to Get More Print-on-Demand Sales with Upselling and Cross-Selling

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If you own a print-on-demand business, you're constantly looking for methods to increase your profits. Upselling and cross-selling are two sales techniques that can help you make more sales and attract new clients. They allow you to expose your customers to more of your items while also ensuring that they have a great shopping experience on your website. 

In this post, we will look at both of these tactics and give you some suggestions on how to use them to increase your revenue.  

What is Cross-Selling?

Cross-selling is a practise that encourages customers to purchase things that are complementary to the products they currently wish to purchase. For example, if a customer is looking at t-shirts, offer them discounted caps or tracksuit bottoms.

Cross-selling should be approached carefully and you need to make sure that the extra items offered actually make sense and adequately complement the initial item. Alternatively, your clients will turn down cross-selling opportunities.  

What is Upselling?

Upselling is a sales tactic in which clients are encouraged to purchase either the same item with extra features or a more costly, upscale edition of the same brand.

The goal of upselling is to persuade your consumer to spend more money by replacing their existing one with a more expensive one.

Upsells usually occur after a consumer has stated their intention of purchasing a certain product. In the instance of a print-on-demand store, an upsell will often occur after a customer has put an item in their shopping basket.

Best Practises for Upselling and Cross-Selling

1. Understand What Your Customers Want

At Urban Planet On-Demand, we are convinced that understanding your customers’ preferences is crucial for a successful cross-selling strategy. Recommending things that customers don't desire or need will simply reduce your chances of generating a sale. Running social media ads targeting specific groups of customers and carrying out surveys will help you better understand their preferences.

2. Avoid Being Too Pushy

Being excessively forceful or demanding can only drive away your consumers. No one wants to be pushed into buying a product, and making them feel uneasy will make them less inclined to return to you for future business. Always offer an upsell via email, but do it just once. Don't spam your customers with extra offers if they don't respond to your first proposal.

3. Make Your Customers Feel Special

Make the customer feel special by providing a discount or a one-time deal. This will catch their interest and push them to make a quick decision to buy, reducing the likelihood of them declining the offer.

4. Sell Items in Bundles

Bundling products/services can actually increase sales by giving the buyer the idea that they are receiving a bigger discount by purchasing a bundle rather than individual orders for each item. For instance, If you're raising money for a charity, a package that includes items like t-shirts, caps, and personalised mugs would be ideal.

5. Make Exceptional Offers

Offer restricted product releases and send e-mail notifications to your customers. This tactic is focused on your clients' fear of missing out and will allow you to make some quick sales.

At Urban Planet On-Demand, we keep stressing the importance of limited-time deals. They intensify the sense of urgency and make shop visitors see the goods as limited-edition items. These discounts are an excellent technique for ensuring that your clients return to your business for new promotions.

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