How to Prepare Your Print-on-Demand Store for Summer
If you’re running a print-on-demand store, summertime can be an especially lucrative time of year since it’s an ideal time to sell t-shirts and other clothing items with seasonal themes or bright and colourful prints. If you want to make the most of this season, however, you’ll need to make sure your print-on-demand store is ready for the rush in sales that will surely come with it. Here are some things you can do now to ensure you have everything you need before summer hits.
At Urban Planet On-Demand, we recommend using this hot season as an opportunity to expand your business and attract more customers.
Here are 5 tips on how to prepare your print-on-demand store for summer
Focus on Seasonal Goods
Summer is the time of the year when many people are getting out of work and preparing to spend time with friends and family. Of course, socialising comes with a demand for clothing. This means now is a great time to get new items up on your print-on-demand store in anticipation of warm weather sales. In addition to swimwear, summer dresses and other apparel will do well as temperatures heat up.
If you have an active lifestyle brand or sell gym apparel, now would be a good time to feature those items as well. You can also use seasonal changes as an opportunity to expand your product offering into accessories like sunglasses or hats—these products tend to fly off virtual shelves during hot months.
Pay Attention to Colour Trends
Make sure that all marketing materials reflect the season's tone and current colour trends. For a harmonised palette, combine pink and orange, and incorporate antique yellows.
Being realistic about what appeals during certain times of year is an important element of setting up your store with summer colour trends in mind.
Offer Summer Discounts
Summer is coming, which means your customers will likely have more free time on their hands. By offering summer discounts, you can entice them to shop with you and help boost sales during the summer season. Summer weather also tends to bring a lot of opportunities for travel and getaways, so offer special deals on certain products or categories that are perfect for summer fun or vacations. Offer limited-time coupons or discounts via your social media channels too. You might be surprised by how well it works!
Add Summer Motifs to Your Goods
Most print-on-demand store owners tend to think of business as usual over summer but experts at Urban Planet On-Demand know that doing so means missing out on a great opportunity to increase your sales, and make more money. Adding some beach or summer motifs is a great way to get people thinking about hot weather, which will lead them right to your goods. A little bit of marketing goes a long way, especially during summer. For example, if you sell t-shirts online, adding patterns that have an ocean/beach theme to them will show up in search results and will really entice people who love summer motifs into buying from you instead of someone else.
Stick to Classical Summer Trends
If you are not sure which summer motifs are currently in demand, we recommend sticking to classical summer trends, such as Hawaiian t-shirts with beaches, tropical trees, ocean and surfing equipment or old-fashioned fruit patterns.
- Mark Digital Media